{"id":1066,"date":"2022-06-28T16:34:30","date_gmt":"2022-06-28T23:34:30","guid":{"rendered":"https:\/\/www.autopylot.com\/?p=1066"},"modified":"2022-06-28T16:34:30","modified_gmt":"2022-06-28T23:34:30","slug":"6-ways-crm-data-is-the-critical-backbone-of-your-enterprise-resource-planning-strategy","status":"publish","type":"post","link":"https:\/\/www.autopylot.com\/6-ways-crm-data-is-the-critical-backbone-of-your-enterprise-resource-planning-strategy\/","title":{"rendered":"6 Ways CRM Data is the Critical Backbone of Your Enterprise Resource Planning Strategy"},"content":{"rendered":"

By and large, most business pros understand the importance of having a CRM to help them manage stakeholder relationships from beginning to end \u2013 at least at a philosophical level. But what folks often fail to understand is the critical role a CRM can and should play to facilitating a company\u2019s overall resourcing strategy.<\/p>\n

Often CRM implementation is couched in talk of \u201cdigital transformation,\u201d which is a truism \u2013 CRMs are the bedrock of digital transformation. But this isn\u2019t just a buzzword. It\u2019s day-to-day efficiency, real world decision-making, and a foundation to realize greater income for both individual employees and the business at large.<\/p>\n

So, when we claim that CRM data is the hinge upon which your enterprise resource planning (ERP) strategy moves, what do we mean?<\/p>\n

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  1. For sales \u2013 This is probably the most obvious example. But having actionable, accurate data in your CRM means your sales team can sell more, more often by leveraging a data-driven approach to lead engagement. This is everything from which day to place a phone call to which key messages to touch on in email and phone conversations to planning cross and up-sell opportunities in advance.<\/li>\n
  2. For marketing \u2013 For marketers, this data acts as a catalyst for broad communications planning \u2013 when to blast emails, how to gauge lead and customer engagement, campaign planning, messaging and positioning evaluation, and much, much more. In today\u2019s digital-first environment, the CRM is the brains of the operation as it integrates with a full stack of martech capabilities. So when the data is dirty or not there at all, you can be sure your marketing efforts are going to waste.<\/li>\n
  3. For finance \u2013 For your finance team, CRM data is the foundation of forecasting and budgeting.\u00a0 Better insight into customer needs and requires results in increased fiscal accuracy. Additionally, CRM data acts as a validation for possible employee bonus payouts and can ensure your sales team is paid what they\u2019re owed \u2013 on time and accurately.<\/li>\n
  4. For supply chain and inventory management \u2013 For your supply chain and inventory management counterparts, especially in a season where so many supply chains are facing acute disruption, CRM data allows them to better plan purchasing and resource allocation both in the near and long term. They\u2019ll be able to evaluate anticipated new sales and renewals and make informed inventory adjustments accordingly.<\/li>\n
  5. For human resources \u2013 For HR, CRM data offers a view into employee performance. By evaluating CRM Activity, they can better understand employee interactions with customers and remain coordinated with finance on employee compensation. Additionally, businesses often look to their customer and partner as a source for future employees. Accessing that CRM data allows them to understand who may thrive at the company, who may be a particular fit for an open requisition, and understand the context in which that contact has previously engaged with your org.<\/li>\n
  6. For CX \u2013 For your CX team, CRM data is the story of a customer\u2019s entire journey with your business. Knowing how a customer has interacted with your org can help them inform overall strategic planning and enable them to make pivotal changes to the customer journey which will improve your customer\u2019s overall experience, meaning more loyalists and more recurring revenue.<\/li>\n<\/ol>\n

    At AutoPylot, we\u2019re the mechanism driving more and better data input into your CRM. Learn how we make that happen for your entire sales team.<\/p>\n