{"id":1095,"date":"2022-07-29T06:11:11","date_gmt":"2022-07-29T13:11:11","guid":{"rendered":"https:\/\/www.autopylot.com\/?p=1095"},"modified":"2022-07-29T06:20:59","modified_gmt":"2022-07-29T13:20:59","slug":"texting-the-missing-link-in-customer-engagement","status":"publish","type":"post","link":"https:\/\/www.autopylot.com\/texting-the-missing-link-in-customer-engagement\/","title":{"rendered":"Texting \u2013 The Missing Link in Customer Engagement"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-1098\" src=\"https:\/\/www.autopylot.com\/wp-content\/uploads\/Picture1-165x300.jpg\" alt=\"\" width=\"150\" height=\"273\" srcset=\"https:\/\/www.autopylot.com\/wp-content\/uploads\/Picture1-165x300.jpg 165w, https:\/\/www.autopylot.com\/wp-content\/uploads\/Picture1.jpg 425w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>As a salesperson, you realize the importance of building a strong bond with your customers and contacts. It\u2019s important to establish a mutual trust relationship and to be \u201cin the circle\u201d regarding decisions on their company\u2019s direction and requirements.<\/p>\n<p>Increasingly, text (SMS, MMS, iMessage, WhatsApp, etc.) has become the preferred method for communicating with people in (or near) your inner circle. So it\u2019s only natural that, as a category, text is becoming more important for salespeople to maintain customer relationships.<\/p>\n<p>But, is it cheating if you don\u2019t tell your spouse?<\/p>\n<p>In this case, your \u201cspouse\u201d is your company. Text happens almost exclusively on personal smartphones, and often, is tied to the salesperson\u2019s own, personal, non-business phone number.<\/p>\n<p>So the conversations your salespeople having with your customers has zero visibility, or tracking, within the company.\u00a0 Phone calls, emails, even Zoom or Teams calls have some record.<\/p>\n<p><strong>Text is the missing link in sales engagement\u00a0 <\/strong><\/p>\n<p>Sure, text messages are mostly innocent. But there\u2019s a written record created between an employee and a customer (or prospect), a record that has no visibility within the organization or that may be easily forgotten as you move through your busy day.<\/p>\n<p>Beyond losing the conversational thread between salespeople and their customers, the content of those text messages may contain or constitute an implied (or explicit) commitment to a commercial engagement.<\/p>\n<p>Can any company afford to let that go?<\/p>\n<p>Today most CRM systems don\u2019t even have a data structure to capture text conversations. Until now.<\/p>\n<p>AutoPylot consists of two apps \u2013 one a mobile app and, the other, a CRM app.<\/p>\n<p>In the case of Microsoft Dynamics CRM, it\u2019s a Dynamics plugin, available from the Microsoft Store, which creates a new data table in Dynamics specifically to record text messages as Activities.<\/p>\n<p>For salespeople and sales managers, it\u2019s possible to see a timeline of activities, meetings, emails, social media activity, and now text messages with Contacts.<\/p>\n<p>If you\u2019re ready to connect the missing text link between your salespeople and their contacts,<a href=\"https:\/\/www.autopylot.com\/pricing\/\"> try AutoPylot for free for 30 days<\/a>.<\/p>\n<p>Follow us <a href=\"https:\/\/www.linkedin.com\/company\/autopylot-technologies\">LinkedIn<\/a> or <a href=\"https:\/\/twitter.com\/autopylotapp\">Twitter<\/a> for more!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As a salesperson, you realize the importance of building a strong bond with your customers and contacts. It\u2019s important to establish a mutual trust relationship and to be \u201cin the circle\u201d regarding decisions on their company\u2019s direction and requirements. Increasingly, text (SMS, MMS, iMessage, WhatsApp, etc.) has become the preferred method for communicating with people [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":1096,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[24,22,23],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.4 (Yoast SEO v22.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Texting \u2013 The Missing Link in Customer Engagement - AutoPylot<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.autopylot.com\/texting-the-missing-link-in-customer-engagement\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Texting \u2013 The Missing Link in Customer Engagement\" \/>\n<meta property=\"og:description\" content=\"As a salesperson, you realize the importance of building a strong bond with your customers and contacts. It\u2019s important to establish a mutual trust relationship and to be \u201cin the circle\u201d regarding decisions on their company\u2019s direction and requirements. 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